CUHK-Shenzhen Undergraduates Defend 2020 L'Oreal Brandstorm (China) Championship

On April 28th, the Vikileann team of students from the School of Management and Economics (SME), The Chinese University of Hong Kong, Shenzhen won the national finals of the L'Oréal Brandstorm 2020, qualifying to compete on behalf of Chinese mainland universities in the coming World Finals. This is the third time that the University's students defended the national championship after being crowned champions in 2017 and 2018. At this year's Brandstorm, a total of three CUHK-Shenzhen teams had made it to the top 10 teams in China, with two in the top four.

In the 2020 China Division Finals, the Vikileann team of Qi Yiwen, Wu Wei and Ye Qi, and the teCHange team of Chen Rui, Wang Youyou and Ye Yunqi put up a fierce fight against two teams from Shanghai Jiao Tong University and NYU Shanghai. Eventually, Vikileann captured the 2020 championship and will join runner-up Shanghai Jiao Tong University's A Bowl of Congee team to represent the Chinese mainland colleges in the global finals. In addition, the In'oreal team consisting of Chen Yuhan, Huang Yuxuan and Qiu Zijing also made it to the top ten in China.

With the theme of "Built a Plastic-less Future in the Beauty Industry", this year’s competition featured many talented teams from Peking University, Renmin University of China, Shanghai Jiaotong University, Wuhan University, Sun Yat-sen University, East China University of Science and Technology, NYU Shanghai and The Chinese University of Hong Kong, Shenzhen.

L'Oréal Brandstorm, launched by L'Oréal, is the world's most prestigious international marketing and brand management competition among university students. Contestants will be divided into teams of 3 to come up with the most innovative and executable marketing plan for a specific brand during the competition.