SME Students Defend 2018 L'Oreal Brandstorm (China) Championship

On April 10, 2018, Team Inspiration, composed of 3 students of International Supply Chain and Logistics Management major, Chen Mingjia (2014), Wan Wei (2014) and Zhang Jingyi (2015) won the championship at the L'Oreal Brandstorm 2018 China Division Final. This is the second time that SME students have won the championship. In 2017, students of SME participated in L'Oreal Brandstorm for the first time and made it to the world final. In May, Team Inspiration will represent China to compete in the World Finals of L'Oreal Brandstorm 2018 in Paris. Team Inspiration, led by Professor Stella So, impressed the judges with excellent performance, logical display and tacit teamwork. Teams from renowned universities of Mainland China competed at the China Division Final, including Peking University, Shanghai Jiaotong University, Fudan University, Central University of Finance and Economics, East China Normal University, Shanghai New York University, University of Nottingham Ningbo, Kunshan Duke University and Guangdong University of Foreign Studies.

Photo of Team Inspiration and Prof. Stella So

In addition, many friends from all walks of life who cared for The Chinese University of Hong Kong, Shenzhen actively launched an online voting promotion to help the team win the Most Popular Award.

L'Oréal Group is known as the "Business School" for marketing and brand management. L'Oreal Brandstorm initiated and hosted by L'Oréal Group since 1992 is the world's most innovative and challenging marketing and brand management competition. Participants are mainly undergraduates or postgraduates. With three members, each team has to make the most creative and implementable marketing plan for a specific brand based on comprehensive consideration of product nature, brand style, market environment and many other factors. As of 2017, students from 60 countries around the world have participated in this event.

Participants' Sharing

Chen Mingjia (2014, SME)

L'Oréal Brandstorm is an innovation-driven business competition that requires competitors to generate very innovative and practical ideas. It was the first time for me and my teammates to compete in such competition. Though the painful yet delightful preparation lasts over a month, the process is very challenging and interesting. .Every time when we met obstacles, someone would always come to help us.

I would like to thank L'Oréal's Coach Winson for his constructive comments, and Professor Lin Bilian for helping us with the logic of our plan, the revision of innovative solutions, and the guidance on the presentation method. Also, I would like to thank Prof. Stella So and SME for their support! We are very grateful to our friends and students’ parents who supported us and voted for us! We will work hard in the Paris Global Finals!

Wan Wei (2014, SME)

This game is very interesting, challenging and rewarding. We really enjoyed the whole process of the competition. It will be an unforgettable memory for us! Thanks for all the help and support along the way. Looking forward to the trip to Paris!

Zhang Jingyi (2015, SME)

This is my first time to participate in such business competition. I am very grateful to my two teammates. Thank you very much for your care and support. It was a wonderful and pleasant journey. I really gained a lot. I would like to thank Loreal Coach - Winson who has given us so much industry insight; Professor So and Yanting who have always been there for us; Professor Lin Bilian who helped us sort out the logic; amiable parents of students voted for us; family & friends who love us a lot! There is no way to list all of them, but we have received your concern and support! We will continue to work harder and more courageously to perform better in the Paris Finals!